Meet the
pet pro expo
2026 line up
THE PET PRO EXPO 2026 BRINGS TOGETHER A POWERFUL MIX OF EXPERTS, COACHES, EDUCATORS AND INDUSTRY INNOVATORS, ALL HERE TO HELP YOU GROW A STRONGER, SMARTER, MORE PROFITABLE PET BUSINESS.
From pricing and finance to mindset and marketing, each speaker brings real-world experience and practical strategies you can put into action straight away.
Speakers
Topic: Financial Freedom
Business: Best Selling Author and Investor
Jason Graystone is a highly respected trader, investor, and educator with over a decade of experience in the financial markets. Known for his practical, no-nonsense approach, Jason specialises in helping individuals and businesses understand how to build long-term wealth through structured trading, investing, and risk management.
Starting his career in the corporate world, Jason developed a strong foundation in finance, business strategy, and performance management before transitioning into full-time trading. His background in data analysis and process improvement shaped the disciplined, systems-driven approach he now teaches.
Topic: Barriers to pricing
Business: Pet Passion to Profit
Bill is a business mentor for Dog Groomers and runs the GROOMER programme and comes with a wealth of knowledge and tools to help any business grow. He is dedicated to helping pet grooming business owners succeed. Living in Kent with his wife Emma and their two boys, he supported Emma in founding A-Z Animal Care Ltd in 2005 while serving as a Police Officer. Soon, Bill took on more responsibilities, managing the business's administration.
Bill and Emma enrolled in a business training program that transformed their approach. Inspired by the changes they made, Bill launched Pet Passion To Profit in December 2020 to deliver business training to pet groomers. This venture quickly took off, allowing him to resign from the Police and focus entirely on helping grooming businesses grow.
Topic: Barriers to pricing
Business: Pet Passion to Profit
Bill is a business mentor for Dog Groomers and runs the GROOMER programme and comes with a wealth of knowledge and tools to help any business grow. He is dedicated to helping pet grooming business owners succeed. Living in Kent with his wife Emma and their two boys, he supported Emma in founding A-Z Animal Care Ltd in 2005 while serving as a Police Officer. Soon, Bill took on more responsibilities, managing the business's administration.
Bill and Emma enrolled in a business training program that transformed their approach. Inspired by the changes they made, Bill launched Pet Passion To Profit in December 2020 to deliver business training to pet groomers. This venture quickly took off, allowing him to resign from the Police and focus entirely on helping grooming businesses grow.
Topic: Social Media Made Simple
Business: Canine Marketing Support & Charlotte Faith Socials
Charlotte is an expert in all things social media within the pet industry. Founder of Charlotte Faith Socials, Charlotte helps pet professionals grow their businesses & get booked through simple & effective marketing. From dog trainers to groomers, walkers to product-based businesses, she has supported hundreds of pet pros worldwide to attract more clients, show up consistently online, and feel proud of their social media. Charlotte believes marketing doesn’t need to feel overwhelming, with the right support, strategy and tools, you can build a business that feels sustainable and successful.
Topic: Make your money work for you
Business: The Finance Woman
We’ve partnered with Romany Youell, a multi-award-nominated Financial Adviser and founder of The Finance Woman, to bring modern, approachable financial advice to business owners in the pet industry. Romany is known for her empowering, jargon-free support - helping clients build long-term wealth, protect their income and feel confident about the future. With hundreds of business owners helped and 30+ accountant partners across the UK, she’s redefining what financial advice can look and feel like.
Topic: Make your money work for you
Business: The Finance Woman
We’ve partnered with Romany Youell, a multi-award-nominated Financial Adviser and founder of The Finance Woman, to bring modern, approachable financial advice to business owners in the pet industry. Romany is known for her empowering, jargon-free support - helping clients build long-term wealth, protect their income and feel confident about the future. With hundreds of business owners helped and 30+ accountant partners across the UK, she’s redefining what financial advice can look and feel like.
Topic: The Seven Secret Traits of Super-Successful Pet Business Owners
Business: Pet Biz Wiz
Dom is a business mentor at Grow your business FAST, and a author and keynote speaker. Dom works primarily in the daycare and dog walking world but has worked with many pet businesses in the UK and US.
Topic: Protecting your business: What vets expect and the legal responsibilities
Business: Veterinary Nurse
Rachel is a Registered veterinary nurse, canine first aid champion and tutor and has a wealth of experience in the industry. Rachel has been working professionally with dogs since 1994 starting as a Dogstrust Assistant Kennel Manager before pursuing a career in Veterinary Medicine.
Rachel qualified as a Veterinary Nurse in 2002 and has been in practice since. In recent years Rachel has followed her strong interests in Canine Welfare, Canine Behaviour, Owner Education, Street Dog welfare in Asia and is also one of the most prominent Canine First Aid Tutors in the UK and more recently around the world. Rachel has been instrumental in developing the first real Qualification in Canine First Aid for Pet Professionals culminating in an OFQUAL Level 3 and 4 Qualification recognised on the Governments Regulated Qualifications Framework (RQF).
Topic: Protecting your business: What vets expect and the legal responsibilities
Business: Veterinary Nurse
Rachel is a Registered veterinary nurse, canine first aid champion and tutor and has a wealth of experience in the industry. Rachel has been working professionally with dogs since 1994 starting as a Dogstrust Assistant Kennel Manager before pursuing a career in Veterinary Medicine.
Rachel qualified as a Veterinary Nurse in 2002 and has been in practice since. In recent years Rachel has followed her strong interests in Canine Welfare, Canine Behaviour, Owner Education, Street Dog welfare in Asia and is also one of the most prominent Canine First Aid Tutors in the UK and more recently around the world. Rachel has been instrumental in developing the first real Qualification in Canine First Aid for Pet Professionals culminating in an OFQUAL Level 3 and 4 Qualification recognised on the Governments Regulated Qualifications Framework (RQF).
Topic: Business with Confidence
Business: Business Mentor
Sasha Smith is a business mentor and human behaviour change specialist who supports dog trainers and pet professionals through growth, overwhelm, burnout recovery, and confidence dips behind the scenes.
With over a decade in the pet industry and six years dedicated to supporting pet professionals in business, Sasha works in a space most traditional business education overlooks: the impact of human behaviour, stress, and capacity on confidence, decision-making, self-trust, and follow-through.
Rather than relying on mindset hacks or motivation alone, Sasha focuses on stabilising the conditions that behaviour actually depends on — emotional bandwidth, cognitive load, boundaries, and recovery.
She is known for her capacity-first approach, helping capable, compassionate, and committed professionals stop blaming themselves for “lack of confidence” and instead build businesses that work with their real lives, energy, and changing seasons.
Sasha’s work blends practical business strategy with neuro-inclusive, behaviour-led coaching, supporting sustainable growth without burnout, panic-driven decisions, or constant self-pressure.